Celebrity

An established Arizona tanning brand gets a glow-up of its own, entering a new era of wellness. House of Form partnered with Celebrity Tanning to reimagine its Mesa location through interior design and branding, introducing a new identity as Celebrity Tan + Wellness.

Inspired by the warmth and ease of hospitality, the design brings together sculptural curves, soft neutrals, and sun-inspired accents to create a more elevated, restorative guest experience. Balancing familiarity with a fresh perspective, the project establishes a new direction for the brand and its future locations.