For Supply & Sip, our focus centered entirely around developing a branding system rooted in connection, interaction, and community. The client was adamant about the space feeling grounded in ongoing relationships and creative exchange, which naturally led the ampersand to become the conceptual anchor of the identity itself. Designed to feel infinite, constantly looping and continuing, the mark represents the movement, conversations, and interactions happening within the café.

Rather than creating a brand people simply observe, the goal was to build one people actively participate in. Through tracing guides, graffiti-style poster systems, and interactive moments woven throughout the experience, guests are intentionally invited to engage with the identity itself rather than passively consume it. That same thinking shaped the visual language throughout the system. Neon green became a core brand color not only because matcha is central to the café experience, but because the color already exists heavily throughout industrial materials and manufacturing. Instead of avoiding those references, the project intentionally repurposes them into something elevated, creative, and unexpected. Throughout the branding, the team leaned into materials and applications many agencies would typically move away from, including industrial greens, Mylar, graffiti-style layering, and existing print systems already available at scale. The approach became less about over-customizing every element and more about finding overlooked materials and systems “hiding under our noses” and reintroducing them in a more intentional way.