Full Service
Brand
Design
Define
with Design
Brands that Say it All Without Words
Your brand is more than a logo — it's a story told through every visual and digital element. At House of Form, we craft cohesive brand experiences that captivate. From distinctive logo design and immersive website development to thoughtfully designed menus, we ensure every detail reflects your unique identity.
Our team collaborates with you to create a brand that feels unmistakably yours, one that draws customers in and sets you apart, ensuring that each piece is as memorable as the last.
HºF
Secret
Nº 2
A ____ brand doesn't have to look like a ____ brand.
And sometimes a ____ brand shouldn't look like a ____ brand! The preconceived association of an industry's typical visual style (e.g. a sports brand looking futuristic and sharp) is made commonplace by brands doing basically the same thing.
Our branding doesn't follow suit; It's suited to be followed.
HºF
Secret
Nº 3
Don't just pick a font and call it your brand.
99% of the logotypes we develop are custom hand-lettered, making them entirely unique and bespoke to the brand. If you download a font from Google and just type out your brand name with it, keep in mind that there are hundreds of other 'brands' that did the same thing with that same font.
HºF
Secret
Nº 1
A logo is not a brand.
This myth has led to countless costly branding missteps for business owners spending capital to refine their visual identity.
A logo is part of the brand, yes, but without the meticulously curated colors, fonts, and other custom brand elements, it's as good as a Ferrari without an engine: It might look cool, but that thing ain't going anywhere.
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Curiosity is Key
FEATURED PROJECT
Laymoon
Cafe
Laymoon Café is a Palestinian-Syrian inspired coffee shop and pastry concept in downtown Tempe, Arizona honoring the owners’ heritage and the tradition of gathering over coffee. Inspired by the street café culture of the Middle East, the 3,500-square-foot space was designed as a warm place for community, conversation, and everyday hospitality.
Arabesque arches carve out intimate booth seating, paired with textured stone and layered materials that give the café warmth and character. Overhead, a striking installation of suspended rugs brings a strong cultural reference. The space also features a private lounge inspired by the Arabic concept of a diwaniya- a place for hosting, conversation, and connection.
House of Form developed both the interior design and brand identity, creating a cohesive experience where architecture, graphics, and retail moments all work together to tell the story of Laymoon.
What Goes Into Brand Design?
Phase Nº 2
Brand Reveal
House of Form’s branding approach is unique in that you’ll get to see the branding in its full finalized form all at once, not in tiny chunks. No myriad of meetings that leave you analyzing and selecting individual bits and pieces of the branding out of context, trying to envision what comes next or how it even works together in real life.
Phase Nº 1
Concept Deep Dive
Our branding process begins with a one-on-one meeting with the Senior Director of Branding, where we dig deep to understand anything and everything that makes your business unique. With this information, our team begins developing your branding immediately.
Phase Nº 3
Collateral Build-Out
Now we’re cookin’ with gas.
This is when we begin fleshing out the deliverables within your scope, such as menus, website, apparel, stationery, et cetera. . .
Ready?
Let's leave a mark.
Tell us what your brand should make people feel, and we'll make it happen.
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House of Form, Copyright 2026
555 W Turney Ave #208, Phoenix, AZ 85013
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